Virtual Reality
Revolutionize art shows and retail events by providing a personalized, interactive, and data-driven experience.
MORE THAN JUST A SPACE
Parasol Projects is NYC’s premier Pop Up agency. We’ve helped thousands of brands activate since 2012.
Trusted by
Featured Spaces in NYC
2 Rivington Street
Lower East Side
247 Elizabeth Street
NoLita
251 Elizabeth Street
NoLita
21 Spring Street
NoLita
173 Elizabeth Street
NoLita
We Make Popping Up Easy
We offer a portfolio of Pop Up Spaces for short-term rentals in the heart of New York City, along with expert production services to fully support your creative ideas.
More Than Spaces: We Offer Full Support Services
Shop Share
Looking to Pop Up in New York but not quite ready to go solo? Take part in a communal Pop Up!
Provided POS
If you anticipate needing a POS during your Pop Up, we can handle everything from set up to removal.
Production
From concept to execution, we are dedicated to delivering exceptional Pop Up production services that exceed your expectations.
Pop Up Marketing
Get your brand activation noticed by the right people with our boutique marketing agency services. These services include social media promotion, newsletter distribution, and more.
Parasol Membership
Our aim is to seamlessly connect you with your favorite brands and their Pop Ups, wherever and whenever they occur. Simply sign up using the form on the right, where…
Location Scouting
Discover our location scouting services. Our team specializes in helping you discover the perfect Pop Up space that perfectly aligns with your brand and vision.
List Your Space
For owners or leaseholders with a storefront for rent, our team can help you find the right Pop Up tenant.
What’s Popping Up
Check out our latest Pop Ups in NYC
I have used Parasol Projects to produce and rent art gallery space in NYC a few times now and they are amazing. Super professional, responsive and they do an amazing job to help promote our events which is greatly appreciated. I consider them part of my Surfergirl Gallery A-team and I wouldn’t even think of working with anyone else.
The experience was amazing. It validated my concept, I met tons of great individuals (whether customers or not) and got a substantial amount of orders from total strangers! Thank you for everything, for the warm welcome and the prompt attention to all my questions.