(courtesy Deitch Projects)

When I saw the huge Shepard Fairey mural going up on Houston and Bowery a few weeks ago, I was definitely surprised. By now, if you know Fairey’s work and you saw the wall, you’ll probably agree that these are more of his known propoganda images, and not fresh new work. After a bit of investigation, I came to realize that it’s part of a grand scheme including an exhibition at the Deitch, which opens today titled May Day, and the Obey conceptual pop up shop located in the Lower East Side.  It’s a clever way to tie it all together and market both art and products simultaneously and instantaneously. May Day is on view at the Deitch from May 01, 2010 — May 29, 2010. Here is a video interview of the artist with Wnyc.