Photos: Jenna Duffy for Artcards

For months, after the last Shepard Fairey show at the Deitch in SoHo, I have always wondered what would come next. Luckily it wasn’t another boutique. Last month Levi’s launched a playground for photo fanatics. We all know that Levi’s is a pioneer in denim wear, but not everyone is familiar with Deitch Projects, which pioneered in its own right as a gallery for street and contemporary art. To give a little background (and props) to the gallery, since its beginnings in 1996 the Deitch has housed a roster of artists such as Keith Haring, Shepard Fairey, Yoko Ono, Jon Kessler, Swoon, Mariko Mori, Os Gemeos, and Clare Rojas. Today, the spirit still survives through the Levi’s Photo Workshop with guest collaborators having their work exhibited along with the program. A Levi’s photobooth is appropriately installed in the space, although not as an installation, but as a complimentary booth for everyone. Call it a corporate marketing scheme, but who cares when you can shoot, print, scan, and rent photo equipment completely for free. A complete list of collaborating artists can be found here. Scroll down for more photos. Continue Reading More »