An instigator of the social norm, Pilvi Takala’s artistic practice provokes many hidden questions dealing with societies and communities, and she does so with such nonchalance that almost matches with her innocence. Pilvi is definitely careful and clever in carrying out her performance acts. This past Summer, Pilvi and I had a nice conversation about her recent project Real Snow White, her feelings about the iconic Disneyland, and what irks her about malls. Her solo exhibition at the Finnish Norwegian Culture Institute in Oslo opens on November 18, 2010. Pilvi Takala is a performance and video artist based in Amsterdam.
When did you start doing these live performance acts?
In 2004 I went to Glasgow for an exchange from my school in Helsinki, at that time I was more interested in art in the public space and not so much showing in galleries. There I made the first piece that was kind of meaningful. It’s an artist book based on a performative intervention called Event on Garnethill.
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