It is inevitable that the New Museum would launch its own branded edibles. Last week, I was fortunate to be invited to the preview of their freshly launched New Museum Cookie made by City Bakery’s owner Maury Rubin.  Not only is the Birdbath Cafe stocked up with deliciously baked goodies, it seems that the New Museum is taking a huge step into forward-thinking sustainable practices. Their environmentally conscious effort is evident in working with City Bakery’s acclaimed Maury Rubin with his Build a Green Bakery initiative, and Uhuru Furniture designers who “believes that each piece conceived, designed, and produced should add to some greater good for the world.” I had a chat with Maria Cristina Rueda from Uhuru, and she explained that their furniture is handmade in Red Hook with a huge awareness for the environment especially when they produce for special events. I was more than impressed by that statement since I produce events and understand how materials always get wasted. The trunk stools that we were sitting on were beautifully simple, humbly original, and most importantly minimally functional. At the end of our conversation we both agreed that we can only take realistic steps towards shifting into a “green” mindset, this is New York City after-all, and not the hippy West Coast.

Photos by Pauline Tran