Using scent as an inspiration for making a film is not something you would normally hear. Commissioned by Six Scents, a group of filmmakers and artists collaborated with the perfumers Givaudan to create short films based on their childhood memories involving their sense of smell. I had a brief chat with Kaya Sorhaindo, one of the founders of Six Scents, during the Series Three launch party, where he expressed a profound interest in “figuring out new ways for people to engage with fragrance on a more personal level.”  Film is definitely a very personal experience, but even more interesting are the bundling of an eclectic group of creatives including designers, perfumers, taste-makers, and artists (Robert Knoke, whom we featured previously, did the packaging art).  The selected filmmakers for series three are Alia Raza, Lucas Michael, Olaf Breuning, Sue de Beer, Rainer Judd, Tim Richardson, Iain Forsyth & Jane Pollard, Heather Sommerfield, and James Widegren.

(Le Viol de la Méduse by Alia Raza)

Below are some photos from the Series Three launch party. More on Six Scents here.

Alia Raza, Rad Hourani

Alice St. Clair Erskine, Kaya Sorhaindo

Alexa Adams, Rad Hourani, Tavi Gevinson, Mary Katrantzou, Alia Raza

Rainer Judd, Alia Raza, Tavi Gevinson, Alice St. Clair Erskine

Sky Ferreira

Atmosphere

(All photos courtesy of Six Scents)